ESTATE GROWN

A Cannabis Retailer Adopts Ideas from the Wine and Hospitality Industries

Published in HighTimes ~ March 2024

About two and a half hours north of San Francisco lies a lesser-known wine region within a small valley that—with walk-in availability, bottles of pinot noir priced around $40, farm-fresh cheeses, fine dining, apple orchards, vineyards, and redwood groves—feels unpretentious, but appropriately vacation fancy. Driving there on the first weekend of November 2023, the grapevine leaves are turning rasta colors—red, green, and gold—as the valley unfolds, driving west towards the Pacific Ocean.