Discover Your Color
Discover Your Color’s proprietary algorithm matches cannabis chemistry to the most common effects reported by over 30,000 consumers.
The Discover Your Color system is founded on 30 years of scientific research and is designed to predict the association between color, dose, and effect. Founded by a molecular biologist and a physician, the system provides classifications—indicated by color—so consumers can understand what kind of experience a particular type of cannabis usually offers.
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YELLOW
Top reported effect: Energize
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GREEN
Top reported effect: Alert
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BLUE
Top reported effect: Calm
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NAVY
Top reported effect: Relax
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PURPLE
Top reported effect: Rest
Keep in mind that the same cultivar will have different effects for different people. However, with the Discover Your Color system, all of the cannabis types given a particular color will affect you the same way. As the DYC website says, Strains within a color should create the same effect for a consumer. For example, most people find yellows energizing, in which case all yellows will be energizing for them. However, some customers might find yellows relaxing. In that case, all yellows should be relaxing for them.